{"product_id":"hatsune-no-mukashi-matcha-40g","title":"Hatsune no Mukashi Matcha 40g – Premium Ceremonial Japanese Matcha","description":"\u003ch3\u003e\u003cem\u003e\u003cstrong\u003eBright. Graceful. Classical ceremonial.\u003c\/strong\u003e\u003c\/em\u003e\u003c\/h3\u003e\n\u003cp data-start=\"204\" data-end=\"571\"\u003eHatsune no Mukashi (初音の昔) is a refined ceremonial-grade Japanese matcha crafted by the historic Kyoto tea house \u003cspan class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"\u003e\u003cspan class=\"whitespace-normal\"\u003eKanbayashi Shunsho\u003c\/span\u003e\u003c\/span\u003e. Rooted in centuries of tea tradition from \u003cspan class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"\u003e\u003cspan class=\"whitespace-normal\"\u003eKyoto\u003c\/span\u003e\u003c\/span\u003e, this matcha represents a lighter, more luminous expression of ceremonial style—focused on clarity, balance, and quiet elegance.\u003c\/p\u003e\n\u003cp data-start=\"573\" data-end=\"818\"\u003eAt Senchoju, we select matcha that reflects true Japanese craftsmanship. Hatsune no Mukashi is ideal for those who appreciate freshness and subtlety, making it equally suitable for formal tea gatherings and elevated daily rituals.\u003c\/p\u003e\n\u003ch3 data-start=\"825\" data-end=\"847\"\u003e\u003cstrong\u003eMeaning \u0026amp; Character\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp data-start=\"848\" data-end=\"1069\"\u003eThe name Hatsune translates to \u003cem data-start=\"883\" data-end=\"898\"\u003e“first sound”\u003c\/em\u003e—a poetic reference to the opening moment of a tea gathering. It evokes purity, calm anticipation, and refined simplicity. This philosophy is clearly reflected in the cup.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-start=\"1073\" data-end=\"1107\"\u003eUmami: Clean and transparent\u003c\/li\u003e\n\u003cli data-start=\"1110\" data-end=\"1161\"\u003eSweetness: Soft, natural, and well-integrated\u003c\/li\u003e\n\u003cli data-start=\"1164\" data-end=\"1203\"\u003eBody: Light and airy, never heavy\u003c\/li\u003e\n\u003cli data-start=\"1206\" data-end=\"1252\"\u003eFinish: Graceful, bright, and refreshing\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1254\" data-end=\"1388\"\u003eThis is a light ceremonial matcha, designed to feel uplifting rather than intense—perfect for those who value elegance over power.\u003c\/p\u003e\n\u003ch3\u003e\u003cem\u003e\u003cstrong\u003eDescription\u003c\/strong\u003e\u003c\/em\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eAuthentic ceremonial-grade Japanese matcha\u003c\/li\u003e\n\u003cli\u003eClean umami with gentle sweetness\u003c\/li\u003e\n\u003cli\u003eBright, elegant Kyoto-style profile\u003c\/li\u003e\n\u003cli\u003eShade-grown and stone-milled for purity\u003c\/li\u003e\n\u003cli\u003eBest enjoyed as usucha\u003c\/li\u003e\n\u003cli\u003e100g bag — ideal for formal and daily ceremonial use\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-start=\"2263\" data-end=\"2296\"\u003e\u003cem\u003e\u003cstrong\u003eWhy Choose Hatsune no Mukashi?\u003c\/strong\u003e\u003c\/em\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli data-start=\"2299\" data-end=\"2355\"\u003eCrafted by one of Kyoto’s most respected tea producers\u003c\/li\u003e\n\u003cli data-start=\"2358\" data-end=\"2418\"\u003eTrue ceremonial-grade matcha with no blending or additives\u003c\/li\u003e\n\u003cli data-start=\"2421\" data-end=\"2489\"\u003eBright, approachable profile suitable for a wide range of drinkers\u003c\/li\u003e\n\u003cli data-start=\"2492\" data-end=\"2548\"\u003eIdeal for mindful tea moments and traditional settings\u003c\/li\u003e\n\u003cli data-start=\"2551\" data-end=\"2612\"\u003eExcellent introduction to classical Kyoto ceremonial matcha\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-start=\"2619\" data-end=\"2637\"\u003e\u003cem\u003e\u003cstrong\u003eRecommended For\u003c\/strong\u003e\u003c\/em\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli data-start=\"2640\" data-end=\"2696\"\u003eMatcha drinkers seeking a lighter ceremonial style\u003c\/li\u003e\n\u003cli data-start=\"2699\" data-end=\"2742\"\u003eDaily ceremonial matcha without heaviness\u003c\/li\u003e\n\u003cli data-start=\"2745\" data-end=\"2780\"\u003eTraditional tea practice (usucha)\u003c\/li\u003e\n\u003cli data-start=\"2783\" data-end=\"2847\"\u003eCustomers who prefer clarity and freshness over bold intensity\u003c\/li\u003e\n\u003cli data-start=\"2850\" data-end=\"2886\"\u003eThoughtful gifts for matcha lovers\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cem\u003e\u003cstrong\u003eExperience the First Sound of Kyoto Tea\u003c\/strong\u003e\u003c\/em\u003e\u003c\/h3\u003e\n\u003cp data-is-only-node=\"\" data-is-last-node=\"\" data-end=\"3324\" data-start=\"3081\"\u003eHatsune no Mukashi offers a moment of calm, clarity, and refined beauty—an authentic expression of ceremonial matcha curated with care by Senchoju.\u003c\/p\u003e\n\u003cp data-is-only-node=\"\" data-is-last-node=\"\" data-end=\"3324\" data-start=\"3081\"\u003eAdd it to your collection and enjoy a brighter side of Japanese tea tradition.\u003c\/p\u003e\n\u003cp\u003eThis matcha is stored refrigerated to preserve its vibrant green color, fresh aroma, and delicate flavor structure from production to delivery.\u003c\/p\u003e","brand":"Senchoju","offers":[{"title":"Default Title","offer_id":52130629255477,"sku":null,"price":65.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0947\/5729\/0293\/files\/Hatsune_no_Mukashi_Matcha_40g.png?v=1768879888","url":"https:\/\/senchoju.com\/products\/hatsune-no-mukashi-matcha-40g","provider":"Senchoju","version":"1.0","type":"link"}