{"product_id":"shinfu-ceremonial-matcha-premium-uji-japanese-matcha-30g","title":"Shinfu Ceremonial Matcha – Premium Uji Japanese Matcha 30g","description":"\u003cp\u003e\u003cspan\u003e🍃 \u003cstrong\u003eShinfu Japanese Matcha – 30g Tin\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eDepth Without Heaviness. Clear Tea Body. Finish Like a Breeze.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eShinfu is Senchoju’s signature Japanese matcha, created for people who want a matcha they can genuinely enjoy every day.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIts character is inspired by \u003c\/span\u003e\u003cspan\u003e森風 — “forest breeze.”\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eDeep enough to deliver a distinctive matcha presence, yet light and clean enough to remain refreshing cup after cup.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eShinfu offers a smooth balance of umami, natural sweetness, and gentle bitterness with a clear tea-forward body that remains noticeable whether prepared traditionally with water or mixed into milk.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eRather than chasing extreme intensity, Shinfu is designed around \u003c\/span\u003e\u003cspan\u003ebalance, drinkability, and consistency\u003c\/span\u003e\u003cspan\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe result is a matcha that is easy to return to.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe matcha you reach for again.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e⸻\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e🌿 \u003cstrong\u003eDescription\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e🍃 Premium Japanese matcha\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e💚 Smooth umami with natural sweetness\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e🍵 Clear, expressive tea body\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e🌱 Balanced bitterness without excessive heaviness\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e☁️ Clean and refreshing finish\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e🥛 Excellent for both usucha and matcha latte\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e✨ Designed for everyday matcha drinking\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e📦 30g tin to help preserve freshness\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e⸻\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e☁️ \u003cstrong\u003eTasting Notes\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e• Umami: ✦✦✦✦ (smooth and rounded)\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e• Sweetness: ✦✦✦ (gentle natural sweetness)\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e• Bitterness: ✦✦ (clean and controlled)\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e• Tea Body: ✦✦✦✦ (clear and expressive)\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e• Aroma: fresh green tea with soft vegetal notes\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e• Texture: smooth, creamy, and refined\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e• Finish: clean, light, and refreshing\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eKey Character\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eClear — distinctive matcha flavor\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eSmooth — balanced and easy to drink\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eDeep — enough tea presence without heaviness\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eRefreshing — clean finish that invites another sip\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e⸻\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e🧋 \u003cstrong\u003eBest For\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e• Daily matcha drinking\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e• Traditional usucha\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e• Matcha latte\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e• Iced matcha\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e• Morning matcha ritual\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e• Coffee alternatives\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e• Matcha drinkers looking for one versatile everyday matcha\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e⸻\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e📦 \u003cstrong\u003eProduct Details\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e• Net Weight: 30g\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e• Origin: Japan\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e• Ingredients: 100% Japanese matcha green tea powder\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e• Product Type: Premium Japanese matcha\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e• Preparation: Suitable for straight matcha and milk-based drinks\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e• Packaging: Protective 30g tin\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e• Storage: Keep refrigerated after opening for optimal freshness\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e⸻\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e🍵 \u003cstrong\u003ePreparation Guide\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eTraditional Usucha\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e• 3-5g matcha\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e• 50ml water\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e• Water temperature: 70–80°C\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e• Whisk quickly until smooth with a fine layer of foam\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eMatcha Latte\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e• 3-5g matcha\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e• 40–60ml water\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e• 120–150ml milk\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e• Oat milk or dairy milk recommended\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eFor a stronger, more tea-forward latte, use approximately 3g of Shinfu.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003c\/span\u003e\u003cspan\u003eWhisk the matcha separately before pouring over milk and ice for the smoothest texture and clearest matcha flavor.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e⸻\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e🌱 \u003cstrong\u003eWhy Choose Shinfu?\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eNot every matcha needs to be extremely bold, intensely bitter, or reserved for special occasions.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eShinfu was created around a simpler idea:\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eA great everyday matcha should be the one you naturally want to drink again tomorrow.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIts balanced profile gives enough depth for experienced matcha drinkers while remaining smooth and approachable for anyone building a daily matcha ritual.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe tea body stays present in milk without becoming harsh, while its clean finish makes Shinfu equally enjoyable prepared simply with water.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eInspired by the Japanese characters \u003c\/span\u003e\u003cspan\u003e森風 — forest and breeze\u003c\/span\u003e\u003cspan\u003e, Shinfu represents the balance between depth and lightness.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e森 — Forest\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eDepth. Substance. Calm.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e風 — Breeze\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eClarity. Lightness. Movement.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eTogether:\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eDepth without heaviness.\u003cbr\u003e Clear tea body.\u003cbr\u003e A finish like a breeze.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e⸻\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e❓ \u003cstrong\u003eFrequently Asked Questions\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eYes. Shinfu is a premium ceremonial-grade Japanese matcha crafted for smooth everyday drinking.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIt offers balanced umami, gentle natural sweetness, low bitterness, and a clean finish, making it excellent for traditional usucha as well as premium matcha lattes\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCan Shinfu be used for matcha lattes?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eYes.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eShinfu has enough tea body to remain noticeable through milk while maintaining a smooth and balanced flavor.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eUse approximately \u003c\/span\u003e\u003cspan\u003e2–3g of matcha per latte\u003c\/span\u003e\u003cspan\u003e depending on your preferred strength.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCan I drink Shinfu with just water?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eAbsolutely.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eShinfu is designed to perform well as traditional usucha.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eUse approximately 3g\u003c\/span\u003e\u003cspan\u003e of matcha with 60–70ml of water at 70–80°C\u003c\/span\u003e\u003cspan\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat does Shinfu taste like?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eShinfu has a smooth, tea-forward profile with rounded umami, gentle natural sweetness, controlled bitterness, and a clean refreshing finish.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIts signature character is \u003c\/span\u003e\u003cspan\u003edepth without heaviness\u003c\/span\u003e\u003cspan\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIs Shinfu good for beginners?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eYes.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eShinfu is approachable enough for newer matcha drinkers while still providing enough complexity and tea character for regular matcha drinkers.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIs Shinfu good for everyday matcha?\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eYes — that is exactly what Shinfu was designed for.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIts balanced flavor makes it suitable for daily drinking without becoming overly bitter, heavy, or intense.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDoes matcha contain caffeine?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eYes.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eMatcha naturally contains caffeine because the entire tea leaf is finely ground and consumed rather than simply steeped and removed.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe exact caffeine level varies depending on the tea and serving size.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat is the difference between Shinfu and culinary matcha?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eShinfu is designed primarily for drinking.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eCompared with typical culinary matcha, it offers a smoother texture, cleaner finish, more refined umami, and less aggressive bitterness, making it suitable for drinking with either water or milk.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow should I store Shinfu matcha?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eKeep the tin tightly sealed and refrigerated after opening.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eProtect matcha from heat, moisture, light, and strong odors.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eFor best results, allow the tin to come close to room temperature before opening after refrigeration to help reduce condensation.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e⸻\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e🚚 \u003cstrong\u003eShipping\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e🇨🇦 Canada: Ships from Canada with tracked delivery options available\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e🌍 Selected international destinations available\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eOrders are packed carefully to help protect freshness and product quality during transit.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eShinfu is stored under temperature-controlled conditions to help preserve its aroma, flavor, and vibrant green color.\u003c\/span\u003e\u003c\/p\u003e","brand":"Senchoju","offers":[{"title":"Default Title","offer_id":67583155568949,"sku":null,"price":28.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0947\/5729\/0293\/files\/03A80BDA-6A4B-4207-AB5B-DA94B20C56C2.png?v=1790524800","url":"https:\/\/senchoju.com\/products\/shinfu-ceremonial-matcha-premium-uji-japanese-matcha-30g","provider":"Senchoju","version":"1.0","type":"link"}