How to Choose Good Matcha: A Simple Guide
Not all matcha is created equal.
If you've ever opened a bag of matcha and found it dull, bitter, or even brownish — you already know how different the quality can be.
But how do you tell if a matcha is truly good?
Here’s a simple guide:
1️⃣ Color: Bright, Vivid Green
High-grade matcha should look almost neon green — a vibrant, glowing shade that feels alive.
If the powder looks yellowish, brown, or pale, it may be lower-grade or old.
2️⃣ Smell: Fresh, Sweet, and Grassy
Open the pouch — inhale.
Premium matcha carries a soft, sweet aroma, like fresh-cut grass with a hint of creaminess.
If it smells flat or fishy, something’s wrong.
3️⃣ Texture: Fine as Baby Powder
Rub a pinch between your fingers.
Good matcha feels silky and light — almost like air.
If it's grainy or clumpy, it may not whisk well.
4️⃣ Taste: Smooth Umami, Not Harsh
High-grade matcha is rich, creamy, and naturally sweet.
The umami coats your mouth softly.
Bitter, sharp, or sour flavors usually point to poor leaves or bad processing.
🌿 At Senchoju, we carefully select each batch — so you can enjoy authentic matcha, directly from Japan.