Marukyu Koyamaen Matcha Chart (How Each Style Feels in the Bowl)
If you’ve ever looked at Aoarashi, Isuzu, Wakatake, and Wako and wondered:
“They’re all Marukyu Koyamaen — so why do they taste different, and which one should I choose?”
You’re asking the right question.
Marukyu Koyamaen does not create multiple matcha types for marketing segmentation. Each matcha exists to serve a specific preparation style, palate, and level of experience. This guide breaks down those differences clearly — using flavor logic, real tasting experience, and a practical comparison chart, not vague grading terms.

1️⃣ Why Marukyu Koyamaen Has Multiple Matcha Types?
Marukyu Koyamaen, based in Uji, Kyoto, follows a traditional philosophy:
There is no “best” matcha — only the most appropriate matcha for a given use.
Differences between Marukyu matcha lines come from:
- Tea cultivar selection
- Shading duration before harvest
- Leaf position on the plant
- Intended use: usucha, koicha, or latte
That is why Marukyu Koyamaen matcha is not ranked simply as “cheap vs expensive,” but structured by function and sensory balance.

2️⃣ Understanding Bitterness, Umami, and Creaminess
Before comparing products, it’s important to understand the three flavor axes Marukyu Koyamaen focuses on:
- Umami – deep savory sweetness that lingers on the palate
- Bitterness – sharpness or dryness (controlled, never harsh)
- Creaminess – thickness and mouthfeel when whisked or mixed
Marukyu Koyamaen matcha differences are best understood as shifts along these axes, not as jumps in quality.
3️⃣ Marukyu Koyamaen Matcha Chart (Technical Overview)

Without over-analyzing, most drinkers experience the lineup roughly like this:
| Matcha | General Feel | Typical Use |
|---|---|---|
| Unkaku matcha | Deep, calm, very smooth | Focused tea moments |
| Wako matcha | Clean, balanced, refined | Traditional bowls |
| Yugen matcha | Layered, thoughtful | Slow, mindful drinking |
| Isuzu matcha | Bright, flexible | Straight or with milk |
| Aoarashi matcha | Brisk, lively | Daily bowls or lattes |
| Wakatake matcha | Bold, steady | Milk-based drinks |
| Byakuren matcha | Strong, structural | Recipes & desserts |
This isn’t a ranking — just a practical orientation.

Beyond the Marukyu Koyamaen Chart: Higher-Tier Marukyu Koyamaen Matcha
Above the commonly encountered Marukyu Koyamaen matcha styles, there exists a quieter tier that is rarely discussed in detail outside of formal tea circles.
Matcha such as Tenju matcha, Choan matcha, and Eiju matcha are produced in far smaller quantities and are typically reserved for high-level tea practice and special occasions. These matcha are not positioned for daily drinking, nor are they intended to appear frequently in retail comparisons.
What distinguishes these higher-tier expressions is not intensity, but restraint. Bitterness is nearly absent, umami unfolds slowly, and the texture remains exceptionally calm even at higher concentrations. When prepared as usucha—or, in select contexts, koicha—the experience emphasizes clarity, balance, and composure rather than immediate impact.
For most drinkers in Canada and the US, these matcha are encountered less as regular purchases and more as reference points—illustrating the upper range of what traditional Uji matcha can express. Their role is not to replace familiar options like Wako matcha or Unkaku matcha, but to quietly define the ceiling of the Marukyu Koyamaen lineup.
In practice, these names tend to surface during formal tea gatherings, advanced study, or ceremonial settings, where the focus is placed on nuance and continuity rather than repetition. For those exploring Marukyu Koyamaen matcha more deeply, understanding that this upper tier exists adds valuable context—even if it remains, by design, just beyond everyday reach.

4️⃣ Ceremonial Matcha: Wako vs Yugen vs Unkaku
- Wako matcha is Marukyu Koyamaen’s highest-grade usucha, prized for elegance, balance, and extremely low bitterness.
- Yugen matcha adds complexity: nutty depth, subtle bitterness, and philosophical “profound grace” in flavor.
- Unkaku matcha crosses into koicha territory, offering near-zero bitterness and extremely high umami density.
👉 These matchas are not designed for milk. Milk masks their chemical advantages.

5️⃣ Latte & Daily Matcha: Isuzu, Aoarashi, Chigi no Shiro & Wakatake
When matcha moves beyond the bowl and into everyday drinks, small differences start to matter. Among Marukyu Koyamaen options, these four are most often chosen for daily matcha and latte-style preparation.
Isuzu matcha often feels like a natural middle ground. It carries a light floral tone with a gentle brightness that keeps the cup lively, while still offering enough smoothness to work well both as usucha and in more refined milk-based drinks.
Aoarashi matcha leans more expressive. It has a brisk, slightly sharper edge that doesn’t disappear once milk is added, making it a familiar bridge for drinkers moving from culinary-style matcha toward cleaner, more traditional profiles.</p>
Chigi no Shiro matcha sits quietly between daily comfort and ceremonial sensibility. Its texture is soft and even, offering a calm, premium feel that works well in lighter lattes or straight preparations.
Wakatake matcha shows its strengths most clearly in milk-forward drinks. Its color stays vivid and its presence holds steady even with dairy and sweetness, which is why it is often favored in café settings.
In short: Wakatake is widely regarded as the professional standard for lattes, Isuzu and Chigi no Shiro lean toward a more premium daily experience, and Aoarashi often serves as a natural gateway from culinary matcha into the ceremonial world.
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6️⃣ Which Marukyu Koyamaen Matcha Is Right for You?
Choosing the right Marukyu Koyamaen matcha is less about ranking and more about how you actually enjoy a matcha drink.
A few simple questions usually clarify everything:
- Do you prepare matcha with milk or without?
- Do you prefer quiet depth or a more expressive, bold profile?
- Is this part of a daily routine, or a slower, intentional tea moment?
Based on long-term tasting experience and traditional usage patterns, the choices tend to fall naturally into place:
- Latte-first or lighter milk drinks → Aoarashi matcha, Isuzu matcha, or Chigi no Shiro matcha
- Balanced daily use (straight or with milk) → Isuzu matcha or Wakatake matcha
- Traditional tea ritual (usucha) → Wako matcha
This approach mirrors how these matcha are commonly selected by experienced drinkers and tea practitioners, particularly in Canada and the US, where preparation styles vary widely between home use and café-style drinks.
When the matcha matches the moment, the experience feels effortless — and that is often the best indicator that you’ve chosen well.

7️⃣ Where to Buy Authentic Marukyu Koyamaen Matcha (Canada & US)
With Marukyu Koyamaen matcha, where you buy matters almost as much as what you buy.
Because matcha is stone-milled in small quantities and highly sensitive to heat, light, and moisture, freshness, storage, and handling directly affect taste, color, and aroma—especially for premium Uji matcha.
At Senchoju, Marukyu Koyamaen matcha is selected and cared for with long-term drinking quality in mind:
- Direct sourcing from Japan, with clear origin and rotation
- Small-batch inventory, avoiding long shelf exposure
- Climate-controlled storage to protect color and amino acids
- Careful handling and packing, preserving aroma and texture
This approach allows customers in Canada and the US to experience Marukyu Koyamaen matcha as it is intended—clean, vibrant, and balanced.
👉 [Shop authentic Marukyu Koyamaen matcha at Senchoju →]
👉 Explore Aoarashi matcha, Isuzu matcha, Wakatake matcha, and Wako matcha with confidence.
A Final Thought from a Tea Sommelier
The real difference in Marukyu Koyamaen matcha is rarely about price or prestige.
It comes down to intent—choosing the matcha that fits how you prepare and enjoy it.
When the matcha matches the moment,
the experience feels natural—and that is often the quiet mark of great tea.