Shinfu Ceremonial Matcha – Premium Uji Japanese Matcha 30g

🍃 Shinfu Japanese Matcha – 30g Tin

Depth Without Heaviness. Clear Tea Body. Finish Like a Breeze.

Shinfu is Senchoju’s signature Japanese matcha, created for people who want a matcha they can genuinely enjoy every day.

Its character is inspired by 森風 — “forest breeze.”

Deep enough to deliver a distinctive matcha presence, yet light and clean enough to remain refreshing cup after cup.

Shinfu offers a smooth balance of umami, natural sweetness, and gentle bitterness with a clear tea-forward body that remains noticeable whether prepared traditionally with water or mixed into milk.

Rather than chasing extreme intensity, Shinfu is designed around balance, drinkability, and consistency.

The result is a matcha that is easy to return to.

The matcha you reach for again.

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🌿 Description

🍃 Premium Japanese matcha

💚 Smooth umami with natural sweetness

🍵 Clear, expressive tea body

🌱 Balanced bitterness without excessive heaviness

☁️ Clean and refreshing finish

🥛 Excellent for both usucha and matcha latte

✨ Designed for everyday matcha drinking

📦 30g tin to help preserve freshness

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☁️ Tasting Notes

• Umami: ✦✦✦✦ (smooth and rounded)

• Sweetness: ✦✦✦ (gentle natural sweetness)

• Bitterness: ✦✦ (clean and controlled)

• Tea Body: ✦✦✦✦ (clear and expressive)

• Aroma: fresh green tea with soft vegetal notes

• Texture: smooth, creamy, and refined

• Finish: clean, light, and refreshing

Key Character

Clear — distinctive matcha flavor

Smooth — balanced and easy to drink

Deep — enough tea presence without heaviness

Refreshing — clean finish that invites another sip

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🧋 Best For

• Daily matcha drinking

• Traditional usucha

• Matcha latte

• Iced matcha

• Morning matcha ritual

• Coffee alternatives

• Matcha drinkers looking for one versatile everyday matcha

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📦 Product Details

• Net Weight: 30g

• Origin: Japan

• Ingredients: 100% Japanese matcha green tea powder

• Product Type: Premium Japanese matcha

• Preparation: Suitable for straight matcha and milk-based drinks

• Packaging: Protective 30g tin

• Storage: Keep refrigerated after opening for optimal freshness

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🍵 Preparation Guide

Traditional Usucha

• 3-5g matcha

• 50ml water

• Water temperature: 70–80°C

• Whisk quickly until smooth with a fine layer of foam

Matcha Latte

• 3-5g matcha

• 40–60ml water

• 120–150ml milk

• Oat milk or dairy milk recommended

For a stronger, more tea-forward latte, use approximately 3g of Shinfu.

Whisk the matcha separately before pouring over milk and ice for the smoothest texture and clearest matcha flavor.

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🌱 Why Choose Shinfu?

Not every matcha needs to be extremely bold, intensely bitter, or reserved for special occasions.

Shinfu was created around a simpler idea:

A great everyday matcha should be the one you naturally want to drink again tomorrow.

Its balanced profile gives enough depth for experienced matcha drinkers while remaining smooth and approachable for anyone building a daily matcha ritual.

The tea body stays present in milk without becoming harsh, while its clean finish makes Shinfu equally enjoyable prepared simply with water.

Inspired by the Japanese characters 森風 — forest and breeze, Shinfu represents the balance between depth and lightness.

森 — Forest

Depth. Substance. Calm.

風 — Breeze

Clarity. Lightness. Movement.

Together:

Depth without heaviness.
Clear tea body.
A finish like a breeze.

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❓ Frequently Asked Questions

Yes. Shinfu is a premium ceremonial-grade Japanese matcha crafted for smooth everyday drinking.

It offers balanced umami, gentle natural sweetness, low bitterness, and a clean finish, making it excellent for traditional usucha as well as premium matcha lattes

Can Shinfu be used for matcha lattes?

Yes.

Shinfu has enough tea body to remain noticeable through milk while maintaining a smooth and balanced flavor.

Use approximately 2–3g of matcha per latte depending on your preferred strength.

Can I drink Shinfu with just water?

Absolutely.

Shinfu is designed to perform well as traditional usucha.

Use approximately 3g of matcha with 60–70ml of water at 70–80°C.

What does Shinfu taste like?

Shinfu has a smooth, tea-forward profile with rounded umami, gentle natural sweetness, controlled bitterness, and a clean refreshing finish.

Its signature character is depth without heaviness.

Is Shinfu good for beginners?

Yes.

Shinfu is approachable enough for newer matcha drinkers while still providing enough complexity and tea character for regular matcha drinkers.

Is Shinfu good for everyday matcha?

Yes — that is exactly what Shinfu was designed for.

Its balanced flavor makes it suitable for daily drinking without becoming overly bitter, heavy, or intense.

 

Does matcha contain caffeine?

Yes.

Matcha naturally contains caffeine because the entire tea leaf is finely ground and consumed rather than simply steeped and removed.

The exact caffeine level varies depending on the tea and serving size.

What is the difference between Shinfu and culinary matcha?

Shinfu is designed primarily for drinking.

Compared with typical culinary matcha, it offers a smoother texture, cleaner finish, more refined umami, and less aggressive bitterness, making it suitable for drinking with either water or milk.

How should I store Shinfu matcha?

Keep the tin tightly sealed and refrigerated after opening.

Protect matcha from heat, moisture, light, and strong odors.

For best results, allow the tin to come close to room temperature before opening after refrigeration to help reduce condensation.

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🚚 Shipping

🇨🇦 Canada: Ships from Canada with tracked delivery options available

🌍 Selected international destinations available

Orders are packed carefully to help protect freshness and product quality during transit.

Shinfu is stored under temperature-controlled conditions to help preserve its aroma, flavor, and vibrant green color.

• Umami: ✦✦✦ (balanced and smooth)
• Sweetness: ✦✦ (gentle natural sweetness)
• Bitterness: ✦✦✦ (clean and refreshing)
• Aroma: fresh green tea, soft vegetal notes
• Texture: smooth, light-bodied

• Daily matcha drinking
• Matcha latte
• First-time matcha drinkers
• Coffee alternatives
• Smooth everyday matcha rituals

• Net Weight: 30g
• Origin: Uji, Kyoto, Japan
• Brand: Senchoju – Shinfu Series
• Ingredients: 100% Japanese matcha powder
• Tea Type: Uji matcha blend
• Packaging: Metal tin / bag ( depend on the batch )
• Storage: Refrigerate after opening

Ships from Vancouver, Canada.

🇨🇦 Canada: 2–5 business days
🇺🇸 USA: 5–9 business days
🇦🇺 Australia: 6–12 business days
🌍 Worldwide shipping available

Matcha is stored refrigerated to maintain freshness, color, and aroma.